More than 500,000 births occur each year in the state of California, but deciding where to get care can often be a difficult process for consumers. That’s where a new partnership between Yelp and the California Health Care Foundation comes in.
Thanks to the partnership, maternity care measures are now being displayed for the roughly 250 hospitals that deliver babies in the state. These measures have the potential to be seen by millions of people who turn to Yelp in their daily life to help them make these types of decisions.
The data for the measures comes from www.CalHospitalCompare.org, a hospital quality website founded by CHCF and operated by Cal Hospital Compare, a multistakeholder nonprofit organization.
Among the measures that are displayed on Yelp pages are the percentage of cesarean section deliveries in low-risk pregnancies to mothers having their first baby. Consumers can also check on a facility’s percentage of newborns fed only breast milk before discharge; how often episiotomies are performed; the availability of vaginal births after c-sections; and how often vaginal births among women with a prior c-section occur at a given hospital, or if it routinely provides them at all.
For its part, CHCF has operated a couple of data-centric websites for some time now. But it lacked the accessibility and reach of a site like Yelp.