90% of Americans use digital health tools, survey shows

Author:  Aug. 29, 2018

Dive Brief:
Consumers continue to embrace digital health tools, with 90% of respondents in a new Rock Health survey using at least one last year, up from 80% in 2016.
photo of person with a smart watch, smart phone and health apps for article, 90% of Americans use digital health tools, survey showsThe greatest adoption is occurring around online health information (79% vs. 72%) and online provider reviews (58% vs. 51%). A slower uptick was seen in mobile tracking (24% vs. 22%), while wearables held steady at 24% and live video televisits slipped three percentage points to 19%.
But while 77% of people prefer in-person doctor visits to telehealth, most who used video visits were satisfied with the experience. Among those who paid for their virtual encounter, 91% said they were satisfied. That number dropped to 62% when someone else paid.

Dive Insight:
Likewise, while not everyone is jumping at the idea of wearables, those who use them report progress meeting personal health goals. The chief reasons people use wearables are to track physical activity, lose weight, improve sleep and manage stress.

The tools for doing so are proliferating, with mobile operating systems and various apps offering to track the information. Fitibit has been upping the ante, and recently launched a product line update that includes detection of blood oxygen levels, goal-based exercise modes and a sleep tracking beta.

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